Advantages of Twitter Marketing

Using Twitter for marketing is not exactly a new concept. Like other social media sites, Twitter is one of the most viable domains where businesses – big or small – may market their products to a group of interested individuals. However, that’s not the only reason why marketing with Twitter is ideal nowadays. The fact is that this method comes with a wide array of advantages including but not limited to the following:

 

Cost Effective

Creating a Twitter account is free, allowing small businesses to start marketing without putting out a large amount of cash. The only investment needed for Twitter marketing would be the computer, internet connection and time to devote to the task.

 

Target Market

Twitter makes it possible for businesses not just to reach just any market. Through proper following, small-scale companies can make contact with the people that are most likely to patronize their products.

 

Immediate Reach

Twitter makes it possible for businesses to send a message at any time of day. This lets the business make the first sales pitch to potential clients should there be a favorable change in the market. Since they’re the ones that first caught the attention of those interested, then chances are the buyers will be going to them for the product.

 

Captures Attention

Twitter has a maximum of 140 characters for posting. This forces account holders to get straight to the point for every tweet. For most people, this is a convenient way of getting information, diminishing the need to read full articles in order to get the data they want. At 140 characters, Twitter is the perfect tool to grab attention in today’s fast-paced lifestyle.

 

Promote Other Sites

Twitter is not just an ideal platform for direct marketing but also for an indirect one as well. Account holders can tweet links to related websites and blogs that could eventually help increase their traffic.

 

Builds Brand and Credibility

Depending on what a person tweets, the platform could also help establish the owner’s expertise in the industry. Think of it as a micro-article that can provide followers with tips and tricks on how or what to purchase. This allows the business to set themselves up as the immediate experts on a product, ultimately building client trust.

 

Allows Monitoring

Tweeter users can monitor the impact of their marketing strategy using specific tools in the application. They can even use the platform to ask followers for feedback, ideas and suggestions about their service and product. Essentially, it is a quick and efficient way of providing customer service.

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